Very commonly, a logo, identity, and brand are thought to be the same thing…It’s not! A logo is not your identity, and it isn’t your brand. Logo design, Identity design, and branding all have different roles that work together to form a perceived image for a business or product.

Many people believe that a ‘brand’ merely consists of a few elements; a logo, a slogan, some colours, fonts. However, it is much more complicated than that.

You can see some of our logo and identity work in our Portfolio. If you would like to discuss your current Logo, Identity and brand or are interested in And James working with you, contact us.

LOGO

Also called logotype is a graphic representation or symbol of a company name, product or trademark, uniquely designed for recognition. A logo is for identification. A logo identifies a company or product. It does not sell the business, and rarely does it describe a business. Logos are used to identify a business, not to explain a business!

In summary, a logo identifies a business or product in its simplest form.

IDENTITY

The identity of a business has a key role in the brand. The identity is created from all of the visual aspects that are used to form part of a brand.

Identity design is based around the visual communication used by a business, that are set by tight guidelines. These guidelines dictate how the identity is applied throughout a variety of mediums, whether it be corporate colours, fonts, grids etc. The guidelines ensure that the identity of the business is kept as intended and consistent, which, in turn, allows the brand to be recognisable.

The identity of a company is made up of many visual communications such as; A logo, Stationery, Marketing Collateral, Product and Packaging, Apparel, Signage.

In summary, anything that visually represents the business forms the identity.

BRAND

Is the way a business’s or a product’s corporate image is emotionally perceived as a whole. It is the corporate image. It can be described as the business’s personality, that is shaped by the perceptions of the audience.

A designer cannot ‘make’ a brand, only the audience can. However, a designer forms the foundation of the brand.

In summary, everything a business does, owns and produces should reflect the values and aims of the business.}

WE CAN HELP YOU

We create logos and identities that support your brand in engaging with your consumers’ emotions, helping them form instant, long lasting, brand connections. We deliver unique quality designs, and execute the the freshest ideas on every brief.

If you would like to discuss your current Logo, Identity and brand or are interested in And James working with you, Please feel free to contact us and arrange a consultation and receive a free, no obligation estimate.